The internet is the next marketing frontier many businesses have yet to conquer. People are more connected than they ever were before and now search engines have become the most efficient means for people to find what they are looking for. Whether its a new car, a laptop, or even medical products, the internet is where your potential customers look first.
So what is the strategy behind what we are offering? For instance, let’s say you sell tennis rackets. There are thousands of tennis players across the country who need tennis rackets, or other tennis supplies. Our SEO specialists will help you find the most common, or the most strategic keywords for you to use. It goes something like this:
3000 people search for "tennis supplies" on search engines across the USA. When they search, the sites they go to are usually ranked in the top 10 searches for that particular search engine. So if you are on the first page 30 percent of them are likely to visit your site. If you are ranked in the top 5, 60 percent of them are likely to visit your site. Lastly, if you are number 1, nearly 100% of them are going to visit your website (especially when your title shows the exact keyword that they typed into the search engine). So if you get 1 purchase out of every 100 visitors to your site for that keyword (tennis supplies), they you would have sold about 300 tennis rackets by the end of the month, from the internet alone, no marketing whatsoever. Now imagine if you had 10 tennis related keywords with roughly the same number of people searching for them each month. That would be 3000 tennis rackets per month. The biggest online businesses sell many products and have hundreds and even thousands of these keywords. Fortunately, having a keyword does not guarantee you a number 1 spot; it’s all about the optimization, and that's what Netstacks' internet marketing is all about.
Search Engines
Search engines gather information about websites by sending out software “robots” (a.k.a.,. spiders, crawlers) to scan the Internet. To find their way from one site to another and to navigate within a single site search engines robots locate and follow links. These automated programs locate information, retrieve the data and store what is found in massive databases. Once additional software analyzes or “indexes” the acquired material it can then be made available to respond to a user’s search queries.
For marketers the process used by search engines to build their information repositories needs to be understood if a marketer’s website content is to be fully included. A marketer has no chance of using search engines to drive traffic to their site if information on the site is not contained within a search engine’s database. This, of course, means the site must be accessible to search engine robots.
Netstacks' internet marketing program is targeted to assist search engine robots in gathering information on your website and sending your pages to the correct keywords. We will then begin you optimize all your pages to all the selected keywords to help you gain a number 1 rank spot for all your keywords. |